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Benefits Of Embedding Videos

June 19, 2007 by Bruce Walls 

Dates_picIt really is wonderful, embedding videos into your blogs, websites, MySpace pages and .pdf documents and virtually any other page where you can write html code.

Online video has had an enormous impact on the internet with great potential for advertising in addition to driving traffic to your website. As the fastest growing form of advertising on the internet video has so much potential in the years to come, so make sure that you are positioned to take advantage of online video.

Looking at YouTube and similar [tag-tec]video sharing sites[/tag-tec] you will soon realise that most videos are posted by amateurs looking for laughs, five minutes of fame or trying to impress their peers, family and friends. On the other hand savvy internet marketers understand the value of these sites and their service and will take advantage to drive traffic to their websites, market products and services and get sales messages across to their potential customers. Make sure that you are in the second catagory and are inspired to take full advantage.

To take advantage of video sharing websites and drive traffic to your sites has a cost, virtually nothing, almost free. You may encounter a cost in creating the video in the first place, certainly with time and effort, but after that the costs are minimal. Online video sharing sites pay for all the bandwidth and most sites will host the videos for as long as you require. So once the initial costs of production have been made your investment in the video will pay off for months and years to come without any extra fees. What could be better than this.

As your videos get more views they will increase in popularity due to the ranking system of the video sharing sites. Videos with higher view counts are favored by the sites. Better, or more experienced producers may make videos that attract attention and receive better viewing figures but who is to say that you cannot make such a video. If your video is about your niche then it will be ideal for a non video producer in the same niche to embed into his site as content bringing it more views an making more potential customers aware of your website.

While having a video well ranked on Google Video, YouTube, MySpace or any other video sharing site is not the equivalent of having a top ranked page on Google for your best keyword, it is relatively easy to achieve and may produce fantastic results quite quickly as well as in the longer term.

Now the following video of Judson Laipply is currently the most viewed video on YouTube and as I write it has been viewed over 51 million times since being submitted, a truely amazing figure. Though your videos may not be viewed as much as this one every view that they do have will be a step in the right direction towards driving traffic to you site and the benefits that increasing traffic can bring.

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