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Video Marketing Secrets Pt2

October 1, 2009 by Bruce Walls 

video marketing secretsContinuing on from my first article about how to get loads of viewers to your videos, here are some more ideas.

Limited Viewing: Tell your prospects that you video may not be around much longer. You could say that you are only allowing a certain number of views of the video then you are taking it down. This creates urgency amongst your prospects to take action. You could put on a countdown clock to show how long the video will be available for viewing.

Video Comments: Tell your prospects how many comments were made on your blog about the video. For example, “6 hours after we released this video we had over 180 comments about it at our blog”. People will realize if they don’t watch your video they will be missing out on something.

If your comments are like testimonials or rave reviews it will persuade them even more to watch your video and if some of the comments are questions use persuasive content to answer them.

Until The End: Tell your prospects to watch your video until the end because there will be a special benefit waiting on them.

It could be:

•  a discount price on your product
•  a link to another free video
•  a bonus product
•  re-branding rights
•  link and give it away to others
•  a free transcript version of the video
•  master resell or private label rights to it

What You’re Doing: Tell your prospects what your are wearing or doing in the video that will spark their curiosity to see.

It could be:

•  wearing a crazy costume like a chicken outfit
*  doing a stunt
•  playing a joke on someone
•  revealing a secret
•  doing something controversial
•  etc.

Search For It : Tell your prospects that they need to find something hidden in your video.

It could be:

•  a hint about a new product
•  a certain code or number they can use to get a huge discount
•  a password they can use to get a free bones

You can tell them about were the hidden item is in your video like for example it’s 1/2 way through it.  People will be entertained by your little search and seek game.

The Reactions: Tell your prospects the types of emotions or physical reaction they may have or you had  by watching the video.

You could say:

•  the video shocked you
•  made you tingled with excitement
•  made you happy
•  etc.

Conclusion

Today online videos are more popular than ever and going to get even more so in the years to come. That means it’s just going to get harder to get your video viewed with all the competition that is added day by day.

Hopefully these video persuasion strategies will give you an unfair advantage over your competition. One of the best ways to learn new techniques is by actually studying the other video marketers and see how they are doing to attract viewers.

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