Add Quality To Your Videos

Video is more entertaining than text, pictures and audio combined because it incorporates all of these elements. It can add endless value to your squeeze pages, sales pages, authority sites and content sites.

Videos do not have to be incredibly fancy to be effective, but it always helps to add a little flavor! Below, are a few tips to help you make your videos better. These tips are simple to incorporate even for beginners but will make a big impact on your end product. With the convenience of video sharing sites, advancing technology and increasing download speeds there is no reason not to have videos on your site.

Tip 1: Add Music

Add music in your videos. This isn’t so much a tip as it should be common knowledge, but it is one of the most important things you can do for your video. In fact, it’s so effective that no professional would make a video without this element. Music is used to show happiness, sadness, anger, and every other emotion. It’s used to set moods and build tension.

There is an entire industry dedicated to writing and composing background music for movies. This isn’t the music that you look forward to buying on soundtrack, and most of the time you probably don’t even realize that it’s there. But the truth is, it keeps you subliminally captivated by the movie.

When adding music to your personal videos, I recommend opening and closing the video with music. A short musical introduction and closing always adds to the overall flavor of your film and it’s simple to do. Just make sure that the music is royalty free or that you have the rights to use it. Also, if your video has a speaker talking, make the music track quiet enough that it doesn’t overpower what they are saying.

Chose a piece of music that suits your style and use it in all your training videos so that that particular piece of music relates to you and your viewers recognize you by your ‘theme’ tune.

Tip 2: Create Some Dynamics

Another thing you can add to your videos to make them more impressive is dynamics. What if you had a video of a subject talking to the camera for 10 minutes straight? It would get boring quickly and viewers would have a hard time staying focused on what they were watching and lose concentration.

Try overlaying some text every few seconds highlighting certain words, phrases or main concepts? Then cut to a screenshot of the product or some other footage of the product in use. This way, the viewer gets a sense of multiple dimensions.

If you pay attention to TV commercials, you’ll notice that they rarely sit on the same shot for more than three seconds. Movie trailers are a perfect example of this. They are designed to show you every aspect of the movie. They are always put to music and they usually have a voice over or a flash of text explaining a scene in the movie, or they throw in some reviews. They are designed to catch your attention quickly and persuade you to go watch it.

By taking these concepts and using them your videos will become more exciting to watch. If you are bored with what you are seeing, then rest assured, your viewers are as well.

Tip 3: Add Some Effects

Another simple way to make your videos even better is to use some special effects. Not expensive effects, just simple things like a green screen background. If you record with a green or blue screen background you can digitally replace it with a picture or other video footage. You could have your subject standing next to your product or play a video clip of somebody using it in the background.

Some software designed for green screen applications include virtual sets that you can use in your videos. You can make them look like they are in a professional office or even a late night TV talk show! It is a simple way to make your videos stand out.

It takes a little bit of time to learn how to use the software required, such as Adobe After Effects, but once you do, you’ll never forget. You can take classes that teach you but you can learn most of the basics by playing around with it for a while. You can also find video tutorials online that walk you through some of the advanced techniques.

There are many other software titles that also work well with green screen footage, and they all range in price. You don’t need an expensive one to be able to do the job though. Doing a search on Google will show several products, but just remember you get what you pay for. If you put a little more money into it, the better your final results will be.

The last thing I would recommend is that you use video for everything! Add video to as many pages as you can, even your guarantee page. This is important for brand recognition. Text does not express emotion very well, but video does. Video captures body language and facial features that text cannot. Plus, when is the last time you can remember reading a disclaimer posted on a website?

The advantages of video clips are tremendous. You can place videos on your website as informational tools or you can use them as products. You can sell the video and then take the audio out and make that a product too. You just can’t go wrong with video recording everything.

Video storage and hosting is now easier than ever before. You can upload your videos to AmazonS3, not to your own host, and then embed them into your site. You don’t have to worry about having the bandwidth it would take to put them directly on your server. Hosting videos at AmazonS3 is cheap and affordable.

There is no limit to what you can do. My suggestion is that you make a video for anything and everything you can think of. Why not, once you own a camera, there are no other large costs or reasons why you wouldn’t use video for everything.

By uploading your videos to all the video sharing sites you will be exposing your videos to a wider audience and driving traffic back to your site. The more videos that you make, the more you can send to YouTube, the more traffic you will receive.