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Best and Worst Uses For Website Video

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Best and Worst Uses For Website Video

Best Uses

1. Confirm Search Congruence and Simplify Message

2. Simply Navigation (that link over there or click on me)

3. Simplify Sales/Up-sell Offering (rewards clubs, trial offers, money-backs)

4. Drive Traffic To Key Pages (click on me to visit the most important page)

 

Worst Uses

1. Replace Written Text (unless it’s a site for illiterate people)

2. Entertain (unless it is an entertainment site)

3. Warm heartfelt greetings & welcomes (if you want them to bounce)

 

Strategic Uses

1. SINGLE STEP Target Page Conversion-

When visitor goals match site owner goals

 

2. THREE STEP Target Page Conversion-

When visitor goals DO NOT match site owner goals

Home Page Clip – Way Station Clip – Form Conversion Clip

 

3. Simple TWO STEP Target Page Conversion

 

Best Uses Explained

Confirm and Simplify Message

Reduce Website Video message to simple confirmation for the main site search engine terms and key benefits.

a. EXAMPLE: Hi, does your website need more excitement, do you need visitors to stick around longer and take action?

 

Simply Navigation

Reduce navigational complexity. Determine most important path for visitors that matches their needs and yet leads them to page or goal most desired by the site owner.

a. EXAMPLE: You can search through our many locations, read about our full spectrum of services, or just click on me have one of our account executives contact you with quote information

 

Simplify The Sales Process

Simplify complicated up-sell messages.

a. EXAMPLE:I know you want to download the free version of our software, but

you can also get the full version for free for a 30 day trial. You can do a lot of data compression in 30 days.

b. EXAMPLE: Before you make your purchase today, you might want to consider our rewards club. It earns you 10% cash back for the year, enrolls you in a quarterly magazine and gives you access to members only events and sales.

 

Drive Traffic To Key Pages

Re-engage someone to target areas of a site after a conversion.

a. EXAMPLE: The email with the information you requested will arrive in just a minute or so. If you have a moment before checking your email, you can click on me and I’ll take you to THE most important page in our website. In fact, this page is the place to find out the real story on our company.

Worst Uses Explained

Replace Written Text

Text should re-enforce the website video script and allow visitors to dig deeper after the video quits. Website Video will not get results (for conversions or sales) if it is viewed as a tool for literacy challenged visitors. Scripts must be SHORT and action oriented without flowery advertising-type copy. The text should offer the visitor the promise of deep information if needed. The common statement. “nobody read these days” is completely untrue. People are so overwhelmed with search results that unless they see instant clarity of message and action, they will bounce from the site looking for a better site. When they find the clarity, they stay and read as much as they can find.

 

Entertain your visitors

People go to video sharing sites to be entertained, not your website. Inform them; be respectful of their time constraints and save the eloquent cordial greetings and profuse “thank you’s” for your first phone call with the prospect.

 

Greet Them Like You Would At Home.

It sound cozy and wonderful, but anytime your script contains words and phrases they expect to hear like; “welcome to our site, we’re so glad you visited. Take a moment to browse our entire site….”. You will lose nearly every visitor on Earth after 5 seconds. They will equate everything said to a greeting and ignore all the content and instructions that follow. It may disappoint you to hear this, but it applies to the way you surf websites too.

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A to Z of Website Video Marketing

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Home Page > Internet > Video > A to Z of Website Video Marketing

A to Z of Website Video Marketing

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Posted: Dec 18, 2008 |Comments: 0
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Now that Google is starting to include video in their search results, serious Internet marketers and their clients are starting to take notice. Along with other more tested methods like the PPC Advertising Services that have become a mainstay of many successful campaigns, Website Video Marketing is a tool that deserves a serious look from anyone who’s looking to drive traffic to their site.

Getting the Word Out

One of the first considerations that you’ll want to look into is the ways to promote the video once you’ve got it made. With the more outer edge videos where people are caught doing something shocking or different; word of mouth is a powerful marketing tool. However, you’ll need another method since more than likely you’re going to be promoting a business or something more lower key. Here, Website Video Marketing is all about looking for ways to promote it, and getting more links to it.

If you can find a site that deals exclusively with your specific niche, it’s great to post there with a link to your video. Getting people to watch something is a great technique that will often inspire them to read on. When you combine this with you already existing PPC advertising services that you’ve got in your portfolio, there’s no doubt that traffic will be generated and sales increased. Remember that it’s another good idea to ask for comments as part of these Website Video Marketing campaigns in a space provided either before or after the video itself.

Benefits

One of the clear reasons that Website Video Marketing is taking off has to do with the nature of many of the products and services that these videos are trying to sell. It’s important to realize that some products are better demonstrated through motion and sound. Remember as well that Website Video Marketing infers a certain prestige to the client in that it makes the product look important enough to warrant this extra attention.

As well, there’s another consideration that’s even more practical. There are often manufactured products that require some assembly or special instructions and Website Video Marketing is a fast reference that the customer can check back to in a quick easy way for proper procedure.

The serious business owner that has an arsenal that includes both the latest PPC advertising services and Website Video Marketing will be on the cutting edge of the right technology to increase traffic and drive up sales.

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CirclePad has been updated to be twice as simple, twice as powerful. This introduction video gives you the big picture of what CirclePad does and how it helps you get online. www.circlepad.com Music by Jssystem, simply electro www.jamendo.com

This video will go through the steps of creating a webpage from scratch using the basic HTML language and some free web resources. Please visit the blog posting for links and downloads regarding this video: www.tinkernut.com
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Website Video For Advertising

Website Video For Advertising

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Home Page > Internet > Internet Marketing > Website Video For Advertising

Website Video For Advertising

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Posted: Jan 24, 2011 |Comments: 0
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Website Video For Advertising

The arrival of broadband internet connections for most computer users, allowed the entry of a richer media experience within the home PC experience. Download times dropped significantly allowing for more complex and hi-resolution graphics as well as flash components. If internet use follows the trend in other media, it will move towards more and more Website Video and away from printed text and graphics.  This is the general trend played out over the past 50 years. The higher emotional impact associated with visual media not only is effective for entertainment, but as a vehicle for advertising.

                              Website Video has therefore become the newest form of entertainment and hi-leverage advertising on the internet. The monetization of this media has been difficult to realize for entertainment, however, for advertising, it has been a smoother transition. The appearance of “online commercials”  has brought video advertising dollars to the internet. As traditional forms of print advertising have declined, like yellow pages, newspaper, and direct mail, the number and age range of internet users continue to expand to both the elderly and the very young.  Whereas the internet was possible the secondary source of information about a particular topic it is now almost always the first line of research. Traditional media, considers direct response to be a visit to the company’s website instead of a phone call.

               This wholesale movement to online solutions will only focus an increasing interest in Website Video.  Since there is no standard website design on the web, the presence of live streaming media has become an indicator of clarity and message for many companies. They are using streaming presentations to both entertain and borderless spokesperson footage to lead visitors through the website toward a logical next step.  It is important to keep in mind that this is no “cure-all” for a website. Since visitors are quite astute and experienced the content of the media needs to be relevant to the search keywords and the delivery and production values need to be of the highest standards. Since visitors are exposed everyday to the highest Hollywood production values, their expectations are very high and they consider this type of professionalism to be basic and necessary for credibility.

               Therefore, video can either raise your impact or doom your website to an assessment of mediocrity or amateurish attempt to appear larger than you are. High quality video is a feature that cannot be “faked” and when a spokesperson video has someone obviously reading a script, or lacking sincerity or skill, it is painfully obvious. So in order to succeed using Website Video, a company should make a significant investment to guarantee that the video that represents them to the world helps and does not hurt their image on the web.

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website video, web video spokesperson, web spokesperson, video spokesperson, video production

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