Ooyala Video Solutions

Ooyala is a video technology company committed to providing publishers, advertisers, and content owners with syndication and monetization solutions for high quality video. Founded in early 2007 by Sean Knapp, Belsasar Lepe and Bismarck Lepe - all former Google employees. While at Google, they worked on the development and launch of various monetization and content distribution products such as AdSense, AdWords and Google Web Search. After four years of engineering and product development at the biggest Internet company in the world, the three left Google to start Ooyala. Ooyala has raised over 10 million dollars in funding and has in excess of 5000 publishers using its syndication platform - Backlot. Ooyala’s goal is to build a successful technology company that focuses on delivering the best video experience to video content providers, advertisers and most importantly consumers.

 

The basic premise is to give people HD-quality interactive video with advertising hooks. Watching a show about fashion and want to buy something you see? Ooyala allows you to grab that item and purchase it from an advertiser. Watching something about Bali and decide you want to go? With Ooyala, advertisers could give you subtle touch points that get you started creating your dream vacation.

Video Management Platform

Backlot is a scalable video platform with detailed analytics, content syndication controls, and advanced monetization features.

Deliver up to HD quality video. Video delivery dynamically adjusts in order to maximize the quality of video the end-viewer can support.

Control where, when, and how your content is viewed. Use Backlot to manage syndication relationships.

Serve video of any length and quality in a download-free player with advanced 3-dimensional navigation.

Ooyala utilizes distributed cloud computing with networked CDNs for delivery redundancy.

Build a customized and integrated experience on top of the Backlot APIs.

Ooyala’s video player dynamically optimizes the quality of a video based on the viewer’s available bandwidth and CPU utilization. The Flash player is supported by over 99% of Internet users without the need of an additional plug-in.

Currently the pricing model behind Ooyala is $0.08 per hour of content delivered.

Backlot Analytics delivers real-time, comprehensive viewing metrics by video, partner, and geography. Analytics gives you access to over 50 performance and behavioral reports. Determine the point where viewers are abandoning your videos. Find the ad placement with the greatest reach and monetization potential. Review delivery data by video, channel, advertiser, and syndication partner.