YouTube Analytics Extended

Google, the owners YouTube, said yesterday it has added visitor demographic information to its analytics tool for advertisers on the popular video site.

Attempting to make YouTube Insight more useful and YouTube profitable, Google added a demographics tab that displays statistics on the combined total views of all the videos uploaded by a person or organization. The feature breaks down viewers by age group, gender, or a combination of the two. The information is based on what users provide Google when they set up a YouTube account. Read more