Add Quality To Your Videos
October 1, 2008 by Bruce Walls · Leave a Comment
Video is more entertaining than text, pictures and audio combined because it incorporates all of these elements. It can add endless value to your squeeze pages, sales pages, authority sites and content sites.
Videos do not have to be incredibly fancy to be effective, but it always helps to add a little flavor! Below, are a few tips to help you make your videos better. These tips are simple to incorporate even for beginners but will make a big impact on your end product. With the convenience of video sharing sites, advancing technology and increasing download speeds there is no reason not to have videos on your site. Read more
Web Video University
July 19, 2008 by Bruce Walls · Leave a Comment
Creating Videos That Sell
The Internet has become so over saturated with “amateur” and “homemade” videos (up to 100,000 new videos are added to YouTube every day), consumers have become “quick to pull the trigger” on videos that don’t immediately grab and hold their attention.
The most recent statistics from the Online Publishers Association and Adweek show that consumers stop watching the majority of online videos after just the first 20 seconds, or to put it another way, the novelty of online video has worn off.
However with marketing orientated videos promoting products or services over 65% of online viewers will view videos to their end. Half of the viewers will take some sort of action including 12% who will actually buy the product. Compare this to the .5% to 2% of viewers to a text only site will end up making a purchase. Read more
Viral Video Creation Part 2
July 15, 2008 by Bruce Walls · Leave a Comment
The sound aspect of your video is vital. A viral video has to have top quality sound! This is most important. I think that this is one of the biggest mistakes people make with their videos. They spend all their time and money on making their videos ‘look’ great, and then not pay much attention to the sound quality of the video. Having good, clear sound is vital! Your footage can look less than top quality but if the sound is good and your story is solid, people will still watch it. Read more
