Underscoring the importance of online video as a marketing tool for retailers, 62% of U.S. adult Internet users watch videos on YouTube and other video-sharing web sites, up from 33% in late 2006, the Pew Research Center says in a recent report.
The report also notes that viewing content on video-sharing sites has grown most sharply among younger Internet users since last year:
* Among Internet users 18 to 29 years old, 89% watch videos on video-sharing sites, up from 72% in 2008.
* Among Internet users 30 to 49 years old, 67% view content on video-sharing sites, up from 58% in 2008.
* Among Internet users 50 to 64 years old, 41% view content on video-sharing sites, up from 34% in 2008.
* Among Internet uses 65 and older, 27% view content on video-sharing sites, up from 19% in 2008.
The report, The Audience for Online Video-Sharing Shoots Up, is based on a survey by the Pew Internet & American Life Project conducted from March 26 to April 29.
The report also notes that, among people who access the Internet with wireless devices, 71% visit video-sharing sites, compared to 38% of people who don’t access the web with wireless devices.
Video is more entertaining than text, pictures and audio combined because it incorporates all of these elements. It can add endless value to your squeeze pages, sales pages, authority sites and content sites.