YouTube Dominates!
April 15, 2008 by Bruce Walls
Those traffic analysts over at Hitwise have just released new numbers indicating that while online video sites as a category have seen a 7% drop in traffic year over year since March 2007, YouTube has seen a remarkable 32% growth in visits during that period. YouTube’s market share in the video sector is now at 73.18%, according to Hitwise.
That is considerably higher than Google’s all time market share high amongst search engines which has just reached 67.25% of all searches online for March 2008.
MySpace TV came in second place last month, with just over 9% of visits. Google Video was 3rd with 4% share, meaning that that Google’s two properties combine to hold a staggering 77% marketshare of all videos viewed. Hitwise numbers are limited to US internet users and in this case to 68 selected top video websites.
Although not true figures for the whole internet it is an indication of how YouTube is coming to dominate online video more than ever.
What is remarkable from the Hitwise figures is the reported drop in total video viewing online. Perhaps audiences are deciding that there’s nothing on anywhere but YouTube, so abandoning other sites in favor of YouTube.
| Top 5 Online Video Sites Ranked By US Visits | ||||
| Rank | Name | March 08 | March 07 | % Change |
| 1 | YouTube | 73.18% | 55.28% | 32% |
| 2 | MySpaceTv | 9.21% | 17.73% | -48% |
| 3 | Google Video | 4.06% | 8.42% | -52% |
| 4 | Yahoo! Video | 2.16% | 2.63% | -18% |
| 5 | Break | 1.82% | 1.57% | 16% |
[...] sure which sites to join and submit to then read these articles. YouTube Dominates Free Video Sharing [...]