The Power of Web Video
December 5, 2007 by Bruce Walls
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There has never been a means that touches so many people on such an intimate level than video. Whether you are going to the movies, watching television, or surfing the internet, you are able to view videos that are of interest to you. But why is video so powerful in explaining a message, telling a story or selling a product? The reason why we are so connected with video is because it stimulates two powerful senses in our bodies, namely sight and sound.
Because of this, website video is a very effective way to get you message across. Since video uses the most dominant of our senses, we are more than likely to remember the message that is being displayed to us. And it is with this knowledge that many people begin to market their web videos in order to convey their massage to other internet users.
The Internet before web video was a textual and image driven source of information, and for many years this was a powerful way to inform viewers about products and news. Look at the number of [tag-tec]video sharing sites[/tag-tec] that are available and growing almost daily.
However, because the majority of Internet connections were dial-up, the use of web video was extremely minimal two or three years ago. As technology developed internet users switched from standard dial-up connections and upgraded to high-speed broadband connections when it became available in their area. Because of this, the Internet began to transform from a static page, to a place where interactivity and video became commonplace.
Today, the use of web video is extremely prominent, and it seems that everyone from internet marketers to ‘work at home Moms’ are taking advantage of the power of web video. The reason being is that video as a means to divulging information is because it is a easy, and extremely effective way to connect with their audience on an intimate level.
When you can see and hear an actual person speaking with you, then you are more than likely to listen and retain the information that they are giving you. This makes web video an extremely powerful force in advertising, as well as in social media sites. Because there are so many options in promoting your web video information, people are beginning to adopt a new form of entertainment and that is through portable video devices.
Because of the upgraded iPod’s and PSP systems, users are able to download their favorite videos from video sharing sites and view them wherever they are. Because of this video blogging has moved from a new way of communicating to one of the most important popular methods. With web video, individuals are able to have their messages and opinions heard on a larger scale than ever before.
Website video isn’t going to go anywhere, apart from up and the use of video to obtain information is going to grow strongly over the years to come. If a picture is worth a thousand words, then how many pictures is a video worth?
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