Online Video Statistics

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According to comScore, almost 70% of the internet population has watched online video and the average consumer watches 73 minutes of online video a month. Read on for some more statistics.

These stats were found at online research provider emarketer.com.

• 123 million Americans will view online video at lest once month in 2007
• 26% wtch funny videos at least once a week
• 66% of video viewers have watched online video ads and 44% have taken an action on what they have seen
• 76% of users tell a friend about a video that they have seen

Here’s the most recent research from comScore for July 2007

• Almost 75% of US internet users watched an average of three hours of online video during the month
• Americans viewed more than 9 billion videos online
  • Google Sites ranked as the top US video property with nearly 2.5 billion videos viewed (27%), 2.4 billion of which were viewed at YouTube
  • Yahoo Sites ranked second with 390 million (4.3%)
  • Fox Interactive Media and Viacom Digital were the next highest ranked
• Online viewers watched an average three hours (181 mins) of video during the month
• 74.2% of internet users viewed online video
• The average video duration was 2.7 minutes
• The average viewer watched 68 videos in the month

Its continuing to grow month by month.

This is from emarketer as well.

Research on the purchase patterns of online shoppers from Sellpoint, conducted by Coremetrics, has shown a 35% increase in the sales conversion rate between shoppers who took rich media sales tours, including video, and those who didn’t.

In addition, shoppers who viewed the “product tours” spent over two-and-a-half minutes more viewing product information on each product. (The product tours consisted of detailed presentations featuring audio, video and downloadable sales collateral, and shoppers choose to view them by selecting a “Take a Product Tour” button on the product page.)

“Measuring, understanding and impacting customer engagement is key for market leaders,” John Squire of Coremetrics told Forbes.

“As marketers look to grow their investments to engage customers with rich media and video, they’re consistently looking for services that deliver attractive ROI’s and grow the topline,” he added.

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