Cheap And Easy Video Power

Less than twenty years ago, you would have never had a chance at creating something that over a million people would see or hear unless you were signed with a big music label, or you were going to have a movie made with a major movie studio.

We are living in a whole new world now, where somebody with a borrowed video camera on a borrowed computer spending maybe $50 could literally make a video that could be seen by millions of people at video sharing sites, and what’s more there are people online who are doing it all the time. Such is the power of online video.

As an example let’s take a look at Rocketboom.com, now an internet cult show hosted by Joanne Colan. Rocketboom has over well 500,000 page impressions per week and 200,000 viewers per day.

Featured on international media such as CBS, BBC and the Wall Street Journal, Rocketboom has been reported in the past as earning over $85000 per week in sponsored revenues.

Think you may need millions of dollars and expensive equipment to launch your career as worldwide television star? Not at all! Rocketboom is created with a basic video camera, a laptop, two lights and a map (stuck on the wall as a back drop)with no additional overhead or costs.

Unbelievably, it costs Joanne only $20 to create each episode. The best $20 that anyone could spend for ROI. Rocketboom spends no money at all on promotion, relying entirely on word of mouth and close to $0 on distribution because bandwidth costs and space are so inexpensive.

Rocketboom is an incredible example of what a single creative person can do with the current technology and a few cool ideas. But of course there are always those amongst us who are creative and imaginative but it is an example of the power of online video.

However it is an example of how to take the tools and technology that are easily and cheaply available to anyone, and utilize them to make a powerful, professional viral video that will build into a passive income stream for you.

You need to make sure you have a viable business model built into your video production and launch. Otherwise you might have a wildly successful video that gets a lot of hits, but you won’t make a cent off it. You see this a lot. Someone launches a really cool video with no URL in the footage. Even no site to drive traffic to. No business to collect emails or make backend sales. Nothing! They might get millions of hits, but it is all wasted? The traffic isn’t monetized. It comes in and then goes right out again. That’s a real shame, but you can do better.