Video In My Back Yard

VIMBY (Video In My Back Yard) announces the launch of a new breed of community based video content site not surprisingly called vimby.com. VIMBY produces lifestyle content celebrating the 18 34 year old age group, and focuses on having the highest production value on the web and deliver original, first-run programs devoted to cars, action sports, music, nightlife, fashion, art, alternative subcultures, travel, and more.

“We’re bringing broadcast quality production values to short form web video,” said Dean Waters, Founder and CEO of VIMBY. “Our target communities already exist off-line. We’re just capturing these subcultures and celebrating them on line. As the erosion of traditional media continues, the migration of the audience to the web will only intensify and young people are going to demand quality programming that really speaks to them. It is so easy to get lost in the endless sea of user generated content. We are not a passive content site; we are actively programming for our audience.”

The production model benefits the filmmakers as well as the people and places that VIMBY endorses. “The athletes, bands, and businesses we feature do not pay for the exposure. We only promote people we believe in,” said Creative Director Zosimo Maximo. “The preditor filmmakers pitch ideas to VIMBY producers, who greenlight each piece individually and pay the filmmaker per segment. This allows us to build a robust library of [tag-tec]video content[/tag-tec] at a low cost and provides these young filmmakers with an outlet to make money while exploring their passions and improving their production skills.”

Because VIMBY’s photo and video content focuses on passionate and engaged subcultures, the web site engages the user through blogs, calendars, and message boards. “The era of one-way communication on the internet is over,” said Woodcock. We are engaging our users to participate in the future of the site. We want to connect people to others who share their passions and allow them to tell us what direction our content should take. We want our users to know that they are a part of VIMBY.”

Vimby checked out.