Revver Sinking

Web 2.0 company Revver is slowly sinking in stormy seas of increasing debt and lower audiences. After a major site update three months ago, Revver is now up for sale in the $300,000 to $500,000 range, unless you count the company’s debt, which is rumored to be in the $1 million range.

Revver’s, the {tag]video sharing site[/tag], business model was a bit unsteady from the beginning, sharing whatever revenue they received (mostly ad-driven) with their most popular content creators. They ended up with some very high quality video producers and a very small audience, instead of the huge audience they thought would want to see their good videos.

The rather sad reality is that for Revver and other 2.0 content driven sites, audiences prefer to watch Diet Coke and Menthos or Tila Tequila videos. It would seem that niche sites with high quality, selective content will struggle against home shot lower quality videos with weird content.

Having raised $12.7 million in the past will they find a buyer at around $1.3 million, with the debt. Certainly there are devoted users who will be hoping Revver can be saved.

Story first reported by news.com