[tag]Video sharing site[/tag] Revver announces today that it has paid $1 million amongst 25000 people who have posted their videos since last September, or added Revver video links to their blogs and websites.revver_pic

“Post a video … get a check” says Revver CEO Kevin Wells.

The biggest paycheck of $50000 went to two guys from Maine for 15 clips including the clip where they inserted a Mentos mint into a bottle of Diet Coke and then watched it explode. Pretty impressive!

Blendtec, a Utah based company received about $15000 for clips that highlighted weird things emulsified in the companies line of blenders. Weird was the right word as Apple iPods, lighters and a whole chicken were some of the items blended.

Blogger Justine Ezarik who made a video a few weeks back about a 300 page iPhone bill receives a check for $5000 from [tag]Revver[/tag] as reward for posting her much viewed video clip.

[tag-tec]Revver[/tag-tec] shares its wealth and makes these payments because its video clips include advertising, whether shown on its own site or elsewhere. Some of Revver’s videos can be found on Apple’s iTunes Store as free videos or podcasts. The videos and podcasts can be downloaded with the embedded ads.

Revver has 2.2 million users compared to YouTubes 66 million as of August 2007. “Revver figured that paying producers for their work would help them get the best video clips, but that hasn’t happened,” according to James McQuivey an analyst at Forrester Research. “If you’re trying to make a splash with your videos you go to where the splash will be the loudest, and that’s YouTube”

The blender videos appear on both Revver and YouTube. According to Dan Grover, national sales manager for Blendtec “We’re on YouTube to get the audience and on Revver to get the money.” [tag]Blendtec[/tag] produced the videos to promote its ‘Total Blender’.

YouTube has started testing ads and says it will be sharing revenue with selected target partners. McQuivey believes YouTube could eventually generate $250 a year in ad sales.

The guys from Maine are now in Holland recreating thier experiment at a fair. Fritz Grobe and Stephen Voltz now devote all their time to exploring the weird things that everyday objects can do to generate their income by way of videos and live performances.

Filed under: internet video news

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