News Video Clips

ClipBlast! the premier technology for Web-wide video search and navigation, today announced that news-related video is the fastest-growing category on the [tag-tec]Video Web[/tag-tec]. Video news now accounts for 32 percent of all the video ClipBlast! indexes – up from only 15 percent in January.

Local TV stations are primarily driving this explosive growth, according to ClipBlast! Over the last four months, hundreds of local-affiliate websites have begun augmenting print stories with video clips and implementing video streaming.

“People clearly prefer to watch the news rather than read it – and they’re rapidly discovering that news clips are available online, on demand,” said Gary Baker, ClipBlast! founder and CEO. “Even the smallest affiliates now recognize what national news organizations have known for years: the race is on to win Web viewers.”

According to Hitwise, the amount of traffic leaving news and media sites to watch presumably related video on entertainment - multimedia sites increased 196 percent from April 2006 to March 2007. The report also notes that search engines played an increasingly important role in driving traffic to news and media websites.

ClipBlast!, which indexes more [tag-ice]video content[/tag-ice] and content providers than any other video-search platform, routinely sees its site traffic triple or quadruple in response to major breaking news.

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