Web Video University
July 19, 2008 by Bruce Walls · Leave a Comment
Creating Videos That Sell
The Internet has become so over saturated with “amateur” and “homemade” videos (up to 100,000 new videos are added to YouTube every day), consumers have become “quick to pull the trigger” on videos that don’t immediately grab and hold their attention.
The most recent statistics from the Online Publishers Association and Adweek show that consumers stop watching the majority of online videos after just the first 20 seconds, or to put it another way, the novelty of online video has worn off.
However with marketing orientated videos promoting products or services over 65% of online viewers will view videos to their end. Half of the viewers will take some sort of action including 12% who will actually buy the product. Compare this to the .5% to 2% of viewers to a text only site will end up making a purchase. Read more
Viral Video Creation Part 2
July 15, 2008 by Bruce Walls · Leave a Comment
The sound aspect of your video is vital. A viral video has to have top quality sound! This is most important. I think that this is one of the biggest mistakes people make with their videos. They spend all their time and money on making their videos ‘look’ great, and then not pay much attention to the sound quality of the video. Having good, clear sound is vital! Your footage can look less than top quality but if the sound is good and your story is solid, people will still watch it. Read more
Viral Video Creation
July 11, 2008 by Bruce Walls · Leave a Comment
There are videos and there are viral videos. Most viral videos, especially from the early days of YouTube, were just videos that got lucky. Now, people are producing videos that are designed to go viral and to that end more planning goes into the video from day one.
What are the components of producing and launching a successful viral video that will turn a profit?
There are three essential stages to creating a successful campaign:
1. How to Get a Great Viral Video Idea
2. How to Execute your Viral Video Idea
3. How to Promote (and Profit from) your Viral Video Idea.
Internet Video: Quick Start Guide
February 18, 2008 by Bruce Walls · 1 Comment
Imagine you want to make a short video to post on free video sharing sites to attract traffic to your website and that you have never made a video before. What is the basic equipment and knowledge that you need to get started.
Become A Rich Schefren Maven
December 7, 2007 by Bruce Walls · Leave a Comment
Rich Schefren, the well known imternet entrepreneur, is running a video competion as part of his newly released report ‘The Attention Doctrine Part 2′. There are four very generous prizes up for grabs but not much time left for the competion.
