Google Is A Parasite

A rather annoyed Michael Grade, the executive chairman of UK TV company ITV, has called video sharing site YouTube a “parasite” that feeds off the content produced by broadcasters and production companies. Read more

Mini Camcorders Reviewed

Smaller camcorders are increasing in popularity, and at the forefront of this is the Flip Video Ultra camera which is already a big seller. In addition to shooting video it allows users to directly upload their clips to YouTube using the supplied software and can store up to an hour of video.

At first glance the Flip Video may seem an expensive way of shooting the MPEG4 movies it creates, something that is possible with most new mobile phones. However the video quality is much better with the Flip than with any mobile phone we have seen.

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Making Videos With Movie Maker

You don’t need expensive equipment or software to create videos promoting you website, goods or services to video sharing sites. Read on to see how tools within Windows will help you to make great videos.

You don’t need a camcorder to make home videos. Most digital cameras have a good quality video mode and some mobile phones let you record video as well. To transfer video you made need to remove a memory card and slot it into your computer. Alternitavely your device may be supplied with cable for transferring the footage. Read more

Web Video University

Creating Videos That Sell

The Internet has become so over saturated with “amateur” and “homemade” videos (up to 100,000 new videos are added to YouTube every day), consumers have become “quick to pull the trigger” on videos that don’t immediately grab and hold their attention.

The most recent statistics from the Online Publishers Association and Adweek show that consumers stop watching the majority of online videos after just the first 20 seconds, or to put it another way, the novelty of online video has worn off.

However with marketing orientated videos promoting products or services over 65% of online viewers will view videos to their end. Half of the viewers will take some sort of action including 12% who will actually buy the product. Compare this to the .5% to 2% of viewers to a text only site will end up making a purchase. Read more

Viral Video Creation Part 2

The sound aspect of your video is vital. A viral video has to have top quality sound! This is most important. I think that this is one of the biggest mistakes people make with their videos. They spend all their time and money on making their videos ‘look’ great, and then not pay much attention to the sound quality of the video. Having good, clear sound is vital! Your footage can look less than top quality but if the sound is good and your story is solid, people will still watch it. Read more

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