Video Marketing Goldmine

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Home Page > Marketing > Viral Marketing > Video Marketing Goldmine

Video Marketing Goldmine

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Posted: Jan 24, 2011 |Comments: 0
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Video Marketing Goldmine is a great course for starting your Video Marketing way. The course was created by Sean Donahow based on two years of experience in this field. The course contains more the 14 hours of videos that cover the all range of video marketing is is suitable for beginners as well as advanced users that want to sharpen their methods. Below you can find the content of this course.

If you are unfamiliar with the subject of Internet marketing I encourage you to read my Internet Marketing Review that will help you to get a better picture of the whole subject of Internet Marketing and specially the Video Marketing niche.

 

Main Training

Video1. Introduction

Video2 tools of the trade – As with every other profession learning the toolbox is essential for success. You must first understated which tools are standing for your help when starting Video Marketing campaign. Some of the tools are free and some are not. In this part you will learn which tools to use and how to get those tools including getting free tools.

Video3 Finding hot market instantly – Like with any other field of Internet Marketing, finding hot market is part of your strategy. Actually, this should be your first task. Finding hot market means – finding a large group of people who have need, or who have well defined problem and who have the ability to pay for a solution. In terms of Internet marketing this means that this group of people can be accessed via internet media, and are willing to pay via Internet payment methods.

Video4 Picking proven money maker product – The first step after you find a market for your Video Marketing campaign is to find a product that will sell and make money. This product must provide an answer to the need of the market, and when presented to the market you should focus on how this product solve the problem of fulfill the need instead of providing with list of features. This principle of constructing a need-targeted message is core for Internet Marketing as a whole and not just for Video Marketing.

Video5 Laser Targeted Keyword research – The blood of any Video Marketing campaign as well as any Internet Marketing campaign is to attract targeted traffic into your presentation of the product – in this case your video. Targeted traffic means, those that have the need and are willing to pay now for a solution. In other words, the part of the market that is now ready to buy. Traffic in itself is not the key for sells. Actually, having lot of traffic and very few sells, is one of the most misleading aspects of Internet marketing campaign. You should always think of Targeted traffic and by saying laser targeted traffic one means – a stream of people who are NOW ready to buy the product you promotre.

Video6 Choosing right campaign strategy – There are few strategist you can choose from and this section of the course will show you how to select the trategy that is best applied to your market. One of the major aspects you should consider about your campaign strategy is whether you host the video yourself or post it to video sharing websites. There are advantages and disadvantages in each approach and here are some of the question one should consider when designing the Video Marketing campaign strategy: increased brand awareness, using ads to monetize the campaign, bandwidth costs, do you need something simple or do you need a full fledged platform?, the length of the content , will your content attract those that visit the video sharing website you consider, is your content very product specific?

Video7 Killer video content strategies – the key for deciding which techniques to use in your video is to understand the exact need, wants and emotions of your prospects. In this section Sean will show you his own 10 steps tornado formula of how to structure the content in a way that apply to all the aspects of your your market that make a sell possible.

Video8 Making movies that sell – in this section you will learn how to translate all your previews market research into a video.

Video9 putting it all together – setup of your video.

Video10 3-2-1 action – put all your campaign into action.

Video 11 Spread the word – It is a mistake to think that by putting a video somewhere your job is done. Like with any other Internet Marketing campaign you should promote your video and there are many ways of doing that. You have to push your video like with any other marketing campaign. This is actually what Internet Marketing is all about – Integrating all the available channels for promoting “your promotion” of the product, whether this is your product or someone else product. Again – “promoting your promotion” is the difference between sell by luck (or no sells at all) and sell by strategy.

video 12 Total niche domination – this means translating your success in one campaign which is focused of a one product in one nice, into a success in the entire sector of products.

Video 13 creating an empire – this is where Sean translate his success in this field in Video Marketing into a training so you can two learn from his life experience.

Advanced Training Modules

Advanced – Introduction

Advanced1 – Advanced video content method

advanced2 – Power lead generation profiles

Advanced3 Fast Trend Cahs storm

Advanced4 Viral funny money

Advanced5 Local marketing cache expolosion

Advanced6 – Advanced video magic techniques

Advanced7 – Become a YouTube start

Advanced – Final toughts

Bonus Video & Training

Twitter commando Course (worth 7)

Examples & Resources

This module is made of two parts:

Examples, Templates, Etc

Resources and Extras

See below the content of each part.

Resources

Elite CPA Commision Sources (PDt)

Press Release Sample

Video Shiphon And Lead Shophon Systems

Video Magnet Diagram(PDF)

Video Squezz page templates

Hogh Quality 1080 Backgrounds

Part1 – Part2 Templates

Examples

Acne Campaign xample Videos

Local Marketing Examples

YouTube Background Examples

Video Magnet Resources and Outsource Pack

Extra Useful Resources

Bonus Video Landing Page Bonuses

Bonus Web 2.0 Graphics

 

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Read the complete review of Video Marketing Goldmine course.

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10 Tops Tips For Effective Video Marketing For Your Business

10 Tops Tips For Effective Video Marketing For Your Business

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Home Page > Marketing > Marketing Tips > 10 Tops Tips For Effective Video Marketing For Your Business

10 Tops Tips For Effective Video Marketing For Your Business

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Posted: Feb 13, 2010 |Comments: 0
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Nearly all internet marketing professionals use video as one of the core methods for marketing their business. Video grabs people’s attention far more quickly and effectively than text, audio or photographs. Making a short video can capture a thousand words and pictures and helps to get across your personal brand and lifestyle.

Research your top keyword phrases and use these in your upload descriptions and titles. It’s important to stand out in the crowd on video channels and search engines. Aim your headlines at capturing the imagination regarding your topic. So don’t be dull – test out curiosity, shock or fun tactics for getting those download clicks.

These ten tips aim to help you create short, attractive, effective videos based on solid keywords that convert and that stand the test of time.

First of all, get set up.

When you’re starting out, it’s ok to just use your webcam. This is what I’ve used in this video for illustration. You can see it’s not great, but it does the job. It will give you the opportunity to practice while you’re honing your presentation skills before you fork out for a camcorder. When you’re ready, you can buy an inexpensive digital video recorder, like say the Flip and a tripod and you’ll be set up to rock and roll.

Make sure you take your videos in well-lit conditions. Inside your office you’ll need decent lighting, or you can whip out your camera when you’re out and about. It makes for a much more interesting back drop.

OK. So now let’s go through each of my TOP 10 TIPS for creating and using videos to market your business.

TIP 1: Keep your videos short

Whether you’re loading videos on YouTube or just putting them up on your website or blog, it’s really important to keep them short. Just 5 or 6 minutes is really all that’s needed. It’s just enough for introducing yourself to people that may not know you yet. In fact, YouTube.com will not accept videos over 10 minutes. I guess that’s a maximum for all kinds of reasons that make sense.

If needed, you can of course break longer topics up into a series of smaller videos, which you could market as a series – see tip 10.

TIP 2: Post videos on your sales pages

You can use video on your sales page to introduce the main benefits of your product or business opportunity. You might even put a very short video on your landing page or capture pages. It can help to orientate visitors and to highlight the main points of your regular, written sales letter. People often want to listen or watch an explanation rather than read a whole long story. And let’s face it, sales letter are becoming more and more alike these days, with everyone using what they think it ‘good sales copy’ to draw buyers in and provide proof and testimonials.

So you can use videos to introduce yourself and what you represent, to demonstrate your product or an explanation, and talk about how easy it is to get started and to get in touch with you personally. Often what we prefer is to hear it from the horse’s mouth.

TIP 3: Choose your keywords carefully

This is really important tip, because it will affect how your video gets picked up by the search engines and other internet ‘bots’ that seek out content. If you’re loading your videos onto YouTube then it’s really important that you allow people to find those videos. So if they are putting in words or phrases into a search box like google, yahoo, msn or on YouTube itself, you need to ensure your video shows up.

Pick keywords that will attract the right kind of traffic and leads – research like crazy to find out what your prospects are looking for – and then use a keyword tool to identify long tail keywords that you can really dominate. Make sure you headline and description includes your main keywords.

Getting this right is critical because it will help people again to find your video when they type in those keywords and over time will mean you get ranked higher. Doing this research and tracking click thrus (CTR) and conversions will help you secure your most cost-effective keywords and keyword phrases.

For example, if you pick a long tail keyword such as “find online marketing coach in uk” (use exact match or phrase match), there may not be many searches but when there are, you should find your video comes up high.

Once you find a set of keywords that are fit-for-purpose, make sure your video answers those questions, give visitors solutions to what they were searching for, make things crystal clear. (With the above example, you’d certainly want to introduce yourself as coming from the UK. Make a different video for any other countries you might want to target.)

TIP 4: Have a clear purpose & structure

Your keywords will help make sure you target your video on the right purpose before you start. Keep on topic and provide value – unique value if possible – and the videos will convert much better for you.

Write down a structure – a set of headings – for what you’re going to cover, so you don’t waffle on. Have a script if necessary (but be careful you don’t appear to be reading from it and not looking at the camera, see tip 5!) So be very clear what is the focus for each video and have a list in front you. It really does help you to stay on topic and to present things in a logical flow.

For example, if your video is on the topic of using video to market your business… don’t go too far off on a tangent and start talking about blogging or SEO. If there’s a link (see tip 9), make the point and move on. Those links will provide you ideas for other topics and you can mention in your video that you have another video specifically on that related topic. So in my video about making videos, I would mention about putting your video or a link to it on your blog, and then tell them about my other video on using blogs to market your business.

TIP 5: Look at the camera

The aim here is to connect with your audience, both in the topic you choose and the content but also in your communication style. Remember you are talking to people – real live people. What are their needs and wants, hopes and fears.

With regards to presentation, stick your list of headings right next to the camera. This way, you’ll stay looking in the camera at all times, rather than looking away at a screen on down at your notes. This gives you a far better connection with your audience.

A video made from the heart can come across as far more authentic than a skillful, broadcast-like production. So don’t worry if you’re not up to TV presenter standards. Just be yourself and enjoy the opportunity to reach out to people in a different way than using text copy.

TIP 6: Create a clear call to action

You should create one very clear offer and call to action. It’s very important that people know exactly what to do as a result of watching your video. What is your most wanted response (MWR)? Don’t confuse visitors with lots of options and different offers. Focus on the single most wanted response.

So it might be you want them to visit your website. You can provide your domain link. For example, your can add your web address (URL) as a title on your video, so that’s it’s showing throughout or comes up at the start or at the end. Make sure it’s there for sufficient time for people to write it down or put it in their browser.

Alternatively, you can put your video up next to a sign up box – linked to your email marketing – and you clearly ask them to opt in, more than once. Provide an incentive, such as a free report or further video coaching resources. And clearly say “just put your information in the box on the right… and you’ll get instant access to…”.

TIP 7: Encourage comments on your video

One of the best things about video is that it’s very personal, social medium. So the more you can link into other social activities, the more exposure you’ll get. So if you’re posting your video on YouTube or your blog, make sure you enable comments. Allow visitors to enter comments about your video, add their own tips or advice. The more people that are talking about your video and passing it on, the more buzz you’ll create. Visitors may return to your page to see who has commented since their last comment. There may accumulate a whole list of tips that have been created by your niche community, prompted by your initial video post.

TIP 8: Write articles, forum posts and blog & emails about your video

Write a short article (500 words – like this one) on the same topic as your video. Then create a short blog post that links to your article and/or video. Have a link on your blog to your video, send people watching on your video back to your blog or capture page.

If you have a list of existing contacts and subscribers, send them an email with information about your new video you just posted up. Ask them to pass it on to their contacts and lists. This can help with the viral process and get your video out beyond your own marketing circle of influence. You may have joint venture (JV) partners and could send them a personal email asking for some feedback on your video and if they’d like to make any joint offers or provide a free report. They may even blog about your video or send out an email to their list or include it in their regular newsletter or digest.

This relates to tip 8 in many ways. It’s about linking different marketing on a single, focused topic and ultimately setting up many different entry routes into your marketing or sales funnel, using the linkages and relationships you have already built up.

TIP 9: Make linkages with other content, social sites

Use the social sites to jump start the viral effect. One of the mistakes newbie marketing make is they spend a lot of time creating videos, or writing articles and blog posts, even twittering and don’t make enough linkages between these. Yet they often don’t unleash the true power of social marketing and they totally lose out on getting more leads out of their efforts.

Creating links between other marketing you’re doing helps with the viral effect, and you’ll get more leads than just the sum from the individual components – they work in synergy. So you need to link to and embed your video into social media sites, like Twitter, Facebook, MySpace, etc. Integrate icons for sharing tools, like Digg, StumbleUpon etc to allow visitors to pass your link onto to their contacts.

Make those integrations really work and the momentum will really build up on your marketing activities.

TIP 10: Use time twice by re-purposing and repackaging your videos

Finally, following on from tips 8 & 9… put your videos on a DVD or CD and give it away for free in exchange for their contact details or other call to action (see tip 6). If you create 10 videos on different marketing topics, you would have a neat series of using internet strategies to market your business. For example, one video would be on using videos to market your business. A second might focus on using twitter, another on article marketing, using blogs, pay-per-click, and so on.

You can use your 10 video series in different ways. You can offer a ‘boot camp’ via email; subscribers receive an email explanation with a link to your video and/or full article each day or week. You could create a microcontinuity programme over 10 or more weeks; subscribers pay a monthly fee to get their package each week. You might simply create a webpage with links to the full set of videos on your opt-in thank you page.

How about creating a physical DVD product as a “free plus shipping” offer for subscribing members or as a ClickBank product for affiliates to market. You’d need to create or buy some attractive graphics. You could even include an upgrade for the set of associated articles you have written.

People like to get a physical product in the post. You can follow up subscribers whose addresses you have with postcard marketing, sendoutcards.com/jayd for a free gift account, and start bringing in offline methods to complement your online marketing.

To summarise… your video marketing checklist: Short – Focused – Clear offer – Complemented – Linked – Viral – Repurposed

Were these tips useful?

More advice, coaching & resources on my personal site at www.jayallyson.com

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Jay Allyson

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www.GetRichLifestyle.com

I’m an Internet Marketing Coach and Home Business Owner. Teaching People To Make 0-0k in 12 Months. Family Strategy .. Love my Freedom .. Dream Lifestyle

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How is sony positioned in the online video market ?
What is an effective approach to creating a Business / Company name? Any advice on the style for Business cards for Multimedia / Interactive and Web Site Design? Thank you!
Are there some guidelines concerning effective billboard marketing?

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Your MLM business isn’t just about traffic, it’s about conversions. However, it’s tough to get conversions if the traffic isn’t there. Everyone knows that Google search engine is one of the best ways to get traffic. But did you know that Google has other places that people make use of all the time, and it’s a good idea to rank in them too.

By:
Khai NGl

Business>
Small Businessl
May 07, 2009

How to Encourage Your Prospects to Take Action

A landing page is a single web page that is used to encourage prospects to take one specific action. Whether that desired action is to purchase from you or register for an event you only need one call to action.

By:
Michelle Salaterl

Marketing>
Marketing Tipsl
Jan 25, 2011

Reddit Tips: Submission Success Secrets

Everyone knows that getting more backlinks and traffic is a huge key to success online. There are a variety of different techniques you can use in order to get more traffic, and Reddit is an additional great resource.

By:
Darren Olanderl

Marketing>
Marketing Tipsl
Jan 25, 2011

Need Money Today? Positive Thinking Can Work Like Magic!

Do you need money today? Perhaps you’ve got some really important bills due and you are running short on supply. Perhaps there’s an unexpected emergency and you don’t have anything saved up. Here are some tips that may help you solve your money problem today.

By:
Nelson Berryl

Marketing>
Marketing Tipsl
Jan 25, 2011

Interruption Marketing Recovery: What You Are Doing Wrong

Interruption marketing is everywhere – and people are tired of it! If you’re looking for more success with your Internet marketing business and are wondering what you’re doing wrong – you’re probably taking the interruption marketing route. Permission marketing, especially in this day and age, is the way to go in order to create more success.

By:
Darren Olanderl

Marketing>
Marketing Tipsl
Jan 25, 2011

Using Public Domain Materials As Your ‘Secret Weapon’ in Article Writing

Perhaps the hardest thing about writing at all is the research that is required for your articles. Even if you are already an expert in a particular niche you will probably not just be able to sit down and start writing. For a start there are facts to be checked, statistics to obtain and perhaps both online and offline research to be done before you even think about writing.

By:
Patrick Griffinl

Marketing>
Marketing Tipsl
Jan 25, 2011

Brand New or Used Car? Choose Wisely

This article will show you the cheapest way to purchase a used vehicle, and the safest way to sell your car.

By:
Anjo Bacarisasl

Marketing>
Marketing Tipsl
Jan 25, 2011

PPC Internet Marketing

Are you sick of playing the risky game of throwing cash into the PPC internet marketing machine and hoping that it pays off?

By:
jens sparrowl

Marketing>
Marketing Tipsl
Jan 25, 2011

Virtual Event Marketing has Helped Hugely in the Popularity of Online Events

This article highlights the popularity of online events and how successful it can be. Read the article to know more…

By:
webspidersl

Marketing>
Marketing Tipsl
Jan 25, 2011

Six Top Essential Wealth Building Strategies the Automatic Millionaire by David Bach

If you want to test out your own financial habits against some recommended wealth building strategies, the answers may help you to start to build wealth in your lifetime. How is it possible that an ordinary couple on ordinary income built extraordinary wealth becoming multi-millionaires and retiring in their fifties? This is the premise of the Automatic Millionaire by David Bach, one of 12 best-selling books in personal finance. Here are six questions you can ask yourself to kick off your own pe

By:
Jay Allysonl

Finance>
Personal Financel
Dec 08, 2010

5 Reasons Why a Lead Generation System is Not a True Solution to Internet Business Success

Lead generation systems are increasingly popular tools to help people with setting up an online marketing funnel as a clear path for your prospects to follow to take them through each stage of the sales process. However, far too many budding online entrepreneurs focus too heavily on finding tools, when actually what is needed is more focus on people skills and relationship building. Here are 5 reasons why a lead generation system is not a true solution to internet business success.

By:
Jay Allysonl

Business>
Online Businessl
Dec 05, 2010

Three Ways to Succeed in Network Marketing As a Home Business Opportunity

It’s not easy to succeed in network marketing, despite claims anyone can do it. The idea of owning your own business and being the captain of your own fate is immensely tempting and frightening all at the same time. Success has as much to do with following a plan, finding a good coach and developing yourself, as it does with day to day running of a business. For people who want to take this big step, but still feel they lack the skills, here’s three ways to help you succeed in network marketing.

By:
Jay Allysonl

Business>
Business Opportunitiesl
Dec 05, 2010

How to Beat the Masses in the Super Competitive Internet Marketing Niche

The Internet Marketing Niche is Massive. But The Web Is Filled With Garbage And We’re Sick of it. In that climate, how you can someone rise above the masses as a marketer to set yourself well beyond the competition? Here are some essential strategies to outrank your competition.

By:
Jay Allysonl

Business>
Online Businessl
Dec 01, 2010

Do You Have An Attitude of Gratitude for Home Business Leadership

True home business leadership really pays off! I’m so pumped up with what ordinary people can achieve from home with an extraordinary internet business. If you can develop home business leadership and be successful, then you are already truly blessed beyond belief. The journey has been something so special and precious that looking back, it had to be that way since it meant we developed the ability to survive in the worst of times. Here I pay it forward in my goal to inspire action in others.

By:
Jay Allysonl
Businessl
Nov 28, 2010

How to InvestigateTop Network Marketing Companies Compensation Plan and Products

The majority of distributors of top network marketing companies wax lyrical about the compensation plan or how fantastic the products are. However, home based business success is less about the money and the products and actually more about learning how to market. If you are looking for residual income to see you through , here’s the one thing to really hunt down in selecting from the bucket load of network marketing opportunities.

By:
Jay Allysonl
Businessl
Oct 20, 2010

Teaching Top Strategies in Marketing for Business Success

A community of marketers and entrepreneurs, we teach marketing , offer systems, tools, training, celebrating uniqueness and success, a supportive environment of mentoring and coaching.

By:
Jay Allysonl
Advertisingl
Oct 08, 2010

Why all the Mind Games? I Just Want to Make Money Online!

When you are starting a home business and just want to make money online, it can seem frustrating when top network marketing companies keep harping on about goal setting and mental strategies. It’s the same for much of the internet marketing training you find, they talk about being persistent, determined in terms of what success takes. This article outlines the importance of a person’s mindset in their ultimate success as an entrepreneur and whether it really is a mind game or just hard work.

By:
Jay Allysonl

Business>
Online Businessl
Oct 03, 2010

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