Web Video University
July 19, 2008 by Bruce Walls · Leave a Comment
Creating Videos That Sell
The Internet has become so over saturated with “amateur” and “homemade” videos (up to 100,000 new videos are added to YouTube every day), consumers have become “quick to pull the trigger” on videos that don’t immediately grab and hold their attention.
The most recent statistics from the Online Publishers Association and Adweek show that consumers stop watching the majority of online videos after just the first 20 seconds, or to put it another way, the novelty of online video has worn off.
However with marketing orientated videos promoting products or services over 65% of online viewers will view videos to their end. Half of the viewers will take some sort of action including 12% who will actually buy the product. Compare this to the .5% to 2% of viewers to a text only site will end up making a purchase. Read more
Viral Video Creation Part 2
July 15, 2008 by Bruce Walls · Leave a Comment
The sound aspect of your video is vital. A viral video has to have top quality sound! This is most important. I think that this is one of the biggest mistakes people make with their videos. They spend all their time and money on making their videos ‘look’ great, and then not pay much attention to the sound quality of the video. Having good, clear sound is vital! Your footage can look less than top quality but if the sound is good and your story is solid, people will still watch it. Read more
BLUtube Police Videos
July 11, 2008 by Bruce Walls · Leave a Comment
BLUtube, a new online video sharing site from San Francisco based PoliceOne.com, is helping to ensure more advice and messages are shared among the police officers who stand to learn from them.
Today the site is fostering a library of law enforcement related videos, some for serious training and others, which are lighthearted, uploaded by a handful of especially active members. The result is a video site with a narrower focus than the most popular video sites. BLUtube saves officers from typing “police” into a video search box and wading through ‘police’ tagged videos that are pop videos and nothing to do with law enforcement.
Viral Video Creation
July 11, 2008 by Bruce Walls · Leave a Comment
There are videos and there are viral videos. Most viral videos, especially from the early days of YouTube, were just videos that got lucky. Now, people are producing videos that are designed to go viral and to that end more planning goes into the video from day one.
What are the components of producing and launching a successful viral video that will turn a profit?
There are three essential stages to creating a successful campaign:
1. How to Get a Great Viral Video Idea
2. How to Execute your Viral Video Idea
3. How to Promote (and Profit from) your Viral Video Idea.
Ooyala Video Solutions
July 4, 2008 by Bruce Walls · Leave a Comment
Ooyala is a video technology company committed to providing publishers, advertisers, and content owners with syndication and monetization solutions for high quality video. Founded in early 2007 by Sean Knapp, Belsasar Lepe and Bismarck Lepe - all former Google employees. While at Google, they worked on the development and launch of various monetization and content distribution products such as AdSense, AdWords and Google Web Search. After four years of engineering and product development at the biggest Internet company in the world, the three left Google to start Ooyala. Ooyala has raised over 10 million dollars in funding and has in excess of 5000 publishers using its syndication platform - Backlot. Ooyala’s goal is to build a successful technology company that focuses on delivering the best video experience to video content providers, advertisers and most importantly consumers.
